Get to know us

Beyond our collective decades of experience and elite expertise in startup growth, Foundational Edge was built on a singular conviction: that every emerging company, regardless of its stage, deserves a clear, actionable path to market leadership. We believe that brilliant ideas often falter not from lack of vision, but from the absence of a robust, adaptable strategy that can navigate the relentless currents of the startup ecosystem.

Our approach is rooted in partnership and precision. We don't offer generic blueprints; we immerse ourselves in your unique challenges and opportunities, working side-by-side with your leadership team. We combine rigorous market analysis with a deep understanding of sales, marketing, and operational dynamics to forge strategies that are not just theoretical, but inherently executable. From refining your Go-To-Market strategy to optimizing your sales process, and from selecting the right CRM to crafting impactful compensation models, our guidance is always designed to deliver tangible, measurable results that lay a solid foundation for your long-term success. We are dedicated to translating complex challenges into streamlined, winning strategies that empower your team to scale efficiently and effectively.

Our mission is to empower emerging companies to not only survive but to thrive and dominate their respective markets. We understand the high stakes and rapid pace of startup life because we've lived it – from navigating complex deal cycles to implementing scalable systems. It's this firsthand experience that fuels our passion and informs our pragmatic, results-oriented approach.

Our core values center around clarity, integrity, and relentless execution. We believe in demystifying complex challenges, providing honest and direct counsel, and ensuring that every recommendation is actionable and drives real impact. We measure our success by your achievements – by the deals you close, the efficiencies you gain, and the sustainable growth you realize. When you partner with Foundational Edge, you gain more than consultants; you gain an extension of your leadership team, committed to transforming your potential into undeniable market presence. We're here to help you turn ambition into a foundational advantage.

The Foundational Edge Approach:

With over 18 years of experience in the technology and business sectors, Buzz Hemphill founded Foundational Edge with a singular mission: to empower businesses to achieve sustainable growth through strategic clarity. Having led organizations, such as PayByPhone and RewardStream, from embryonic to market leadership and acquisition, with acquisitions totaling over $200M, his passion lies in demystifying complex challenges like SaaS pricing, sales process optimization, and Go-to-Market strategies, transforming them from daunting tasks into actionable, data-driven plans. He is a hands-on leader and an expert in his field, dedicated to partnering with clients to build robust, scalable foundations that not only succeed today but also thrive for years to come.